FOCUS ON THE FILIPINO IN THE UAE

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EON Insight: Focus on the Filipino in the UAE is the first ever study looking into the contribution of the Filipino community in the United Arab Emirates (UAE). It sought to further understand the size, scale, and contribution of the UAE’s third largest expatriate demographic. The study attempts to update the narrative of the Filipino in the UAE as one of the strongest drivers of the UAE economy and contributors to nation-building and branding. It introduces the three major Filipino market segments—their rising purchasing power, their priorities, how and why they behave the way they do, what inspires them, and how they see other people around them and the world.
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EON Insight: Focus on the Filipino in the UAE is the first study of its kind that aims to further understand the contributions of the Filipino community as one of the strongest partners in UAE nation-building and in its economy.

The insights from this study are intended to give businesses, government institutions, and professionals a deeper understanding and a clear advantage in effectively communicating with Filipinos, whose talents are generously shared wherever they are in the world. Equally important, the study aims to showcase the UAE as a country that sets the stage for Filipinos and other nationalities to thrive in an environment built on tolerance and economic opportunity.

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Please click the button below to download a PDF copy of the executive summary. Email us at info@eongroup.ae to set a meeting and get a copy of the full report.

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The EON Group is a communications consultancy that provides expertise on a wide range of communications needs — strategy planning, reputation management, events management, publicity, media and marketing, video production, and research services.