CAMPAIGNS

“Yahoo! Pinoy Connect” - Best Use of Digital Media

Yahoo! and EON believe that the Internet can positively transform lives, societies and economies as it expands the ability of citizens to communicate, express themselves, access information and conduct commerce. It also enhances education, lowers geographic barriers, narrows social gaps and advances economic opportunity. Pinoy! Connect is an educational initiative led by Yahoo! that aims to empower Filipinos across the globe through outreach and awareness of easy-to-use, accessible and cost-efficient Internet services to help overseas Filipino workers (OFWs) connect to their home, family and friends while they are away.

• 2007 PR Week Awards, Certificate of Excellence

Hands On Manila - Volunteerism Awareness Campaign

Hands on Manila (HOM) and EON’s campaign to inform and educate people on the flexible model of volunteerism and to encourage them to sign up resulted in the enlistment of nearly 4,000 volunteers.

• 2007 Anvil Awards for Institutional and Corporate Programs: Program in Support of Advocacy
• 2006 Asia Pacific PR Awards, Certificate of Recognition (HK)
• 2006 Dell Innovation Award in the Promotion of Volunteerism,
• Hands On Network in Boston, USA

“Text to Teach”

This program was launched by the Ayala Foundation along with Nokia, the International Youth Foundation (IYF), Pearson, and the United Nations Development Program (UNDP). EON was tasked to come up with a concept and manage the pilot launch of the "Bridgeit Program" in the Philippines. Dubbed locally as "text2teach", the project envisions to “level the playing field” in education, providing interactive multi-media technology to school children from areas that would not normally have access to a varied array of information.

• 2004 Gold Quill Award of Merit, Certificate of Recognition PR Week

Benadryl AH Allergic Rhinitis Consumer Education Campaign

This educational campaign presented several opportunities for EON to highlight the valuable role PR plays in consumer education. This opportunity also showcased EON’s creativity in utilizing not only print, television, and radio media, but also the internet and SMS, maximizing opportunities for the Key Opinion Leader (KOL) for Benadryl while positioning him as a thought leader, networking capability in terms of facilitating a tie-up with Lakbay Alalay 2003 and the Philippine College of Physician’s Health Forum, and developing story angles that presented Benadryl AH as a lifestyle aid supported by scientific data.

• 2005 Gold Quill Award of Merit (Manila)
• 2004 Pfizer Consumer Healthcare Global Innovators' Circle Award in New York

Pfizer Loving Care (PLC) Campaign (2003):

EON was instrumental in a highly successful three-month campaign that introduced a new brand, Pfizer Loving Care, to collectively promote five of Pfizer’s existing over–the–counter products for children: Desitin, Bonamin, Caladryl, Terramycin, and Combantrin.

• 2004 Gold Quill Award of Merit (Manila)
• 2004 PR Week Certificate of Recognition (HK)
• 2004 Pfizer’s President’s Global Innovation Award for Consumer Health Care (USA) 

ISSUES MANAGEMENT

Motion Picture of America (MPA)

EON skillfully consolidated efforts of critical groups (government, private sector, NGOs) to support a very sensitive campaigns, the DVD anti-piracy. As a result, the campaign helped the passage of the Optical Media Bill into law and aided in the proposed de-listing of the Philippines as a major international violator of anti-piracy laws.

• 2004 Gold Quill Award of Merit (Manila)
• 2003 PR Week Best in Advocacy Campaign finalist (HK)

CRISIS MANAGEMENT

THAMES International Business School (TIBS)

In 2001, hackers pirated the teaching modules of TIBS. The issue was brought to court and became the very first test case of the Philippine e-commerce law. EON skillfully managed the communications campaign to protect the reputation of TIBS and turned the issue into an advocacy campaign on the ethical use of information technology. EON utilized innovative techniques in public relations: online campaign, media training of “cyber cops”, organization of various fora on ethics and IT, advertising, and soliciting support from IT captains.