Organizations are exposed to some degree of risk and are likely to be affected by issues in their daily operations. These risks and issues, if not effectively anticipated, handled, and mitigated, can damage corporate reputation. Risks and issues management is an essential discipline that requires a proactive approach in identifying and evaluating factors, events, and situations that may influence the client’s reputation and image. Beyond this, risks and issues management requires a continuous process of defining action plans and identifying those that will be responsible for carrying them out. EON recommends risks and issues management as part of an overall public relations campaign.