The Philippine Trust Index is a quantitative study which aims to determine the level of public trust on five key institutions in the country – the Church, government, private industries, non-government organizations, and the media.  It also seeks to identify the drivers of trust for each of these key stakeholder groups.

Respondents of the study were members of the population who are identified as the “informed public” – adult Filipinos between 25 to 65 years old, who have completed at least three years of tertiary education, and who access print, online and broadcast media at least twice a week, on average.  Data collection was conducted from May to June 2011 with a total of 500 respondents from across the National Capital Region and the cities of Cebu and Davao.  The survey method used was face to face interviews aided by a structured questionnaire using multi-stage systematic sampling.

EON The Stakeholder Relations Firm designed and conducted The Philippine Trust Index for the first time in 2011 in line with its mission to help organizations build trust-based relationships with their target publics.

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EON The Stakeholder Relations Firm

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EON has been in operations since 1998 providing business communication consultancy to top global and local brands from various sectors that include energy, transportation, mining, consumer, motoring, utilities, finance, food, technology, multilateral organizations, government and education among others. It specializes in deploying communication programs that help organizations build mutually-beneficial and trust-based relationships with its stakeholders in the Philippines. This is EON’s guiding principle in executing communication services such as government relations and public affairs, policy advocacy, grassroots communications, marketing communication, and events and activation. EON is the Philippine affilate of EDELMAN, the world's largest independent PR firm.

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