Joy is BMW. BMW is Joy.
Asian Carmakers Corporation, the official importer and distributor of BMW in the Philippines, takes guests of the 4th Philippine International Motor Show to the ultimate joyride.
“We are proud to present a sensory overload of the different facets of joy that the BMW brand promises. Consumers at the Philippine International Motor Show will experience the perfect fusion of elements that defines pure unadulterated joy as we see, feel and live it in BMW,” said Maricar Parco, ACC President.
The BMW Pavilion showcases all the elements of unadulterated joy including the best in open-air driving experience with its cabriolet models such as the BMW Z4 Roadster, the BMW 335i Convertible and the BMW 6 Series. The pavilion also comprises the 1 Series, 3 Series and 5 Series models equipped with BMW M Performance parts (more information may be found in the attached press information sheets).
To complete the experience, BMW showcases a ‘Joy Ride’ theater with a four-minute video on its M Performance vehicles that is bound to leave viewers breathless with excitement. A hanging exhibit and a cabinet display of BMW M Performance vehicle parts, a virtual showroom and a lifestyle merchandise display and selling area are also featured in the pavilion.
Parco adds “Complete with elements of unadulterated joy, the BMW Pavilion is an affirmation that truly, BMW offers no less than sheer driving pleasure.”
Joy means more than the fun of driving a car. At BMW, joy has seven dimensions: joy of ownership, joy of life, joy of true values, joy of progress, joy of success, joy of beautiful things and the joy of driving.
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EON has been in operations since 1998 providing business communication consultancy to top global and local brands from various sectors that include energy, transportation, mining, consumer, motoring, utilities, finance, food, technology, multilateral organizations, government and education among others. It specializes in deploying communication programs that help organizations build mutually-beneficial and trust-based relationships with its stakeholders in the Philippines. This is EON’s guiding principle in executing communication services such as government relations and public affairs, policy advocacy, grassroots communications, marketing communication, and events and activation. EON is the Philippine affiliate of EDELMAN, the world's largest PR firm.