Erielle has 11 years of experience doing digital strategy, media and analytics work for various verticals such as telecommunications, FMCG, entertainment, technology, automotive and B2B brands across Asia. He heads and oversees projects of the digital arm.

Prior to joining EON, he worked with Ogilvy where he was the Insights and Analytics Lead for the Coca-Cola South East Asia Social Xperience Lab.  He has also been  based in Cambodia and Myanmar and worked offshore for a Singaporean boutique agency handling digital strategy, digital media buying and performance analytics.