Tropicana. The re-launch of Tropicana Gold and Tropicana Twister in the local market was marked by a traditional advertising campaign featuring two chefs that share the values of the brand. EON developed a phase one communications campaign that aims to generate awareness and buzz about the benefits of real orange juice in the diet and how to distinguish. The campaign leveraged on the expertise and influence of their endorsers and of Tropicana Fruitology experts who shared their insights during the press launch. This approach provided a foundation for Tropicana to further the campaign and facilitate more substantive discussion about real orange juice.