Makulay ang Buhay ang Sinabawang Gulay (Life is Colorful with Vegetables Soup). EON collaborated with Knorr Broth Cubes of Unilever to develop a six-month campaign that will promote the habit of eating vegetables to children. EON forged partnerships with key opinion leaders such as experts in pediatrics and from government health institutions to provide credibility and authority for the campaign. The pre-campaign initiative kicked-off by sounding the alarm bells on the poor state of nutrition of Filipino kids based on a study done by the Food and Nutrition Research Institute. During the launch and in the sustaining initiative, EON developed stories that explored practical and creative ways on how parents can incorporate vegetables in thedaily diet of their children. As a result, the campaign was widely talked about not only by mothers but also by children.