As the communications agency of Shell Philippines, EON executes global and local campaigns for Shell Retail which includes communication and activities for Shell fuels and the Brand and Customer Value Proposition Unit (Brand a& CVP). In implementing these campaigns, EON ensures that the brand image is protected and its messages are communicated in a consistent manner to its various publics. Some of the successful campaigns of Shell include the launch of Shell Super Unleaded E10, a bioethanol blended gasoline. Media reacted positively to the commercial launch of E10 as part of the government’s program on alternative fuels and energy-saving measures. Shell claimed ownership of being the first petroleum company to launch a bioethanol blended fuel in the country. The Department of Energy press statements which came out at the same time as the launch cited possible savings for the country of PHP18billion (US$353 million) per year with the introduction of the bioethanol is good for the environment. PR spending for the 3-day event was only 3% vis a vis the media value garnered by the launch. This year, Shell launched its new brand communications platform, Made to Move, and celebrates its 60th anniversary of its partnership with Ferrari.