• EON Presents The Story of BRANDING THE PHILIPPINES

      By EON | April 28, 2011 | Print View | PDF

      EON The Stakeholder Relations Firm is proud to share with everyone the story of its flagship advocacy BRANDING THE PHILIPPINES: CHAMPIONING THE FILIPINO.

      With the idea from EON CEO Junie del Mundo and former EON Deputy Managing Director Robert de Quelen, Branding the Philippines is an ongoing process of persuading more stakeholders to come on board for a country brand. In this video, Del Mundo and Director for Creative Strategies Jeannie Javelosa explain the challenges and opportunities we all face as a country that is still coming to grips with developmental issues.

      As Del Mundo shares, "We need to make sure that the story of this advocacy continues to inspire all those who love the Philippines to do their part in lifting up the brand and reputation of the country. This has been EON's flagship advocacy since 2006, and we will continue the drive in creating the country brand that will help push the Philippines onto the global stage."

      Watch other video interviews of Junie del Mundo on Branding the Philippines here.

      With a country brand, the potential to unite all touchpoints of a country's expertise gains more solid ground. We invite everyone to join EON in our advocacy to create a strong country brand for the Philippines.

      ***

      Produced by
      EON The Stakeholder Relations Firm

      Jeannie Javelosa
      Creative Director

      Angela Ureta
      Production Consultant/ Scriptwriter

      Rondell Torres
      Production Coordinator

      Tess Rivera
      Videographer

      Femi Katrina Cachola
      Editing and Post-Production

      Special thanks to:
      Robert de Quellen

      Treehouse Creative Village Consultancy Services

      Nini Montemayor-Santos

      "Brio" by Jesse Cook/ "Classical Soul" by Oscar Lopez/ "Awit ng Bahaghari" by Noel Cabangon/ "Rural Life" by Pat Kirtley/ "Amor de Mis Amores" by Francis Goya/ "Ako'y Pinoy" by Florante

      No copyright infringement intended for use of all music and images.

      Acknowledgements:

      • Asian Institute of Management
      • Ayala Foundation
      • Bangko Sentral ng Pilipinas -- Investor Relations Office
      • Business Process Outsourcing Association of the Philippines
      • Chamber of Mines
      • Department of Energy
      • Department of Finance
      • Department of Foreign Affairs
      • Department of Tourism
      • Department of Trade and Industry
      • ECHOStore
      • Financial Executives of the Philippines
      • Hapinoy
      • Joint Foreign Chambers of the Philippines American Chamber of Commerce of the Philippines Australia-New Zealand Chamber of Commerce of the Philippines Canadian Chamber of Commerce of the Philippines European Chamber of Commerce Japanese Chamber of Commerce and Industry of the Philippines Korean Chamber of Commerce of the Philippines
      • Makati Business Club
      • Management Association of the Philippines
      • Philippine Association of Multinational Companies Regional Headquarters, Inc.
      • Philippine Chamber of Commerce and Industry
      • Philippine Tourism Congress
      • Presidential Communications Development and Strategic Planning Office
      • Semiconductor and Electronics Industries in the Philippines, Inc.
      • SGV & Co.

      EON Inc. © 2011 All Rights Reserved

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  • EON has been in operations since 1998 providing business communication consultancy to top global and local brands from various sectors that include energy, transportation, mining, consumer, motoring, utilities, finance, food, technology, multilateral organizations, government and education among others. It specializes in deploying communication programs that help organizations build mutually-beneficial and trust-based relationships with its stakeholders in the Philippines. This is EON’s guiding principle in executing communication services such as government relations and public affairs, policy advocacy, grassroots communications, marketing communication, and events and activation. EON is the Philippine affilate of EDELMAN, the world's largest independent PR firm.

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