• Tell us what you think about our White Paper Branding the Philippines: Championing the Filipino

      By EON | January 26, 2011 | Print View | PDF

      Your opinion matters so tell us what you think about BRANDING THE PHILIPPINES: CHAMPIONING THE FILIPINO

      This is the working draft of a white paper resulting from a recently held Forum on Branding the Philippines led by EON and ECCP and attended by  representatives from MAP, MBC, ANZCHAM, AMCHAM, ECCP, JCCIP, CANCHAM, BPAP, SGV, and the Presidential Communications Development and Strategic Planning Office.

      After consolidating the views and insights from the various stakeholder groups for consultation, the current working draft will be finalized for a presentation to President Aquino by February.

      © EON, Inc. 2011.

      All information and ideas contained in this document and all rights therein are the exclusive property of EON The Stakeholder Relations Firm unless otherwise stated. This document shall not be shared to or used by any party without the prior consent of EON. All images used are Royalty-Free for perpetual, non-exclusive use unless otherwise stated.

    Comments
    Eduardo Pedrosa
    2011-01-26 04:48:07 
    Hi TSM,

Congratulations! It looks like you have a compelling story to tell here.

You asked for comments on Facebook so here you go:
1) Layout - great stuff but I would suggest trying to accentuate the quote you have as a 'text pull' 
2) If you can get a few more quotes it might make it more compelling
3) Are there any case studies available from the National Competitiveness Council that highlight success stories that underline the message. For example, I remember someone from Deutsche Bank once telling me that Lufthansa does its regional D-checks in the Philippines - showing a high-level of technical competence (this was some years ago) - but there might be others
4) Is there a way to tie the branding story to the administration policy priorities - e.g. infrastructure PPPs? 
5) Maybe no need to be so explicit here but so many MNCs are pursuing China+1 strategies in manufacturing - is there some way to weave this kind of argument into the pitch?

Anyway...my two cents worth...


Good luck!

Ed
    dennis garcia
    2011-01-27 00:04:23 
    am sorry -- it's all big words without saying anything.
and because it's not saying anything -- the paper fails to move me.

a brand is a person's gut feeling about a product, service or company.

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