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Preparing for the ASEAN Integration with the AEC Exchange
By Junie del Mundo | March 18, 2013 | Print View | PDF
EON Chairman and CEO Junie del Mundo explains the need to rally the private sector with information on the integration of the ASEAN Economic Community (AEC) in 2015 through the AEC Exchange (originally published in BusinessWorld last 19 March 2013)
Asia’s rising tiger, the Philippines, is moving into a new lair...Branding the Philippines for 2013
By Junie del Mundo | January 22, 2013 | Print View | PDF
Originally published at Oceana Nov-December 2012, the official publication of the Australia-New Zealand Chamber of Commerce of the Philippines
Branding the Philippines, an advocacy to push the country brand, is fast gaining momentum going into 2013. The promotional success of the Department of Tourism’s “It’s More Fun in the Philippines”...
Branding the Philippines through Manila FAME:The Best of Filipino Design and Artisanship
By Junie del Mundo | November 28, 2012 | Print View | PDF
Originally published at BusinessWorld 29 October 2012
It is not every day that one finds the Philippine country brand so eloquently expressed, but for three days last October, I witnessed how the Philippine country brand come alive at the 56th edition of Manila FAME, Asia’s Design and Lifestyle Event.
Scarves made...
Branding the Philippines for the ASEAN Integration
By Junie del Mundo | October 22, 2012 | Print View | PDF
EON Chairman and CEO Junie del Mundo discusses the implications of the 2015 ASEAN Economic Integration on the Philippines, and how a strong country brand for the Philippines is a crucial tool for regional and global competitiveness (Featured in The Philippine Daily Inquirer on 22 October 2012) Trade liberalization, regional...
Believing in Brand Philippines
By Junie del Mundo | July 12, 2012 | Print View | PDF
Originally published at The Philippine Daily Inquirer 16 July 2012
Believe. This is something that I always tell myself whenever I embark on any endeavor. In my work as a communications professional, it is important for me to believe in the promises of a product, service or cause, before I agree...
Manila 2012: A Golden Moment for the Philippine Country Brand
By Junie del Mundo | May 27, 2012 | Print View | PDF
(Originally published 28 May 2012 at the Philippine Daily Inquirer, MAPping the Future)
It’s not often that one sees the pieces of the big jigsaw puzzle that is the Philippine country brand come together so perfectly.
Yet on the first week of May, that was exactly what we witnessed when...
MANILA 2012: Changing the Game for the Philippines
By Junie del Mundo | April 30, 2012 | Print View | PDF
EON Chairman and CEO Junie del Mundo explains how MANILA 2012: The Philippine Hosting of the 45th ADB Annual Meeting intends to show to the world that the Philippines is truly open for business. (Featured in BusinessWorld 01 May2012)
In just a few days, the 45th Annual Meeting of the Board...
Understanding the Pillars of Trust
By Junie del Mundo | October 9, 2011 | Print View | PDF
Empowering Young Readers
By Junie del Mundo | September 19, 2011 | Print View | PDF
Originally posted by BusinessWorld last 20 September 2011
Reading -- the foundation of all learning -- is a basic skill that many Filipino children are not grasping. Interventions meant to address declining literacy have failed to make an impact for various reasons. Sadly, a child who is unable to read will...
The Wang-Wang as a Measure of PNoy’s Performance
By Junie del Mundo | August 4, 2011 | Print View | PDF
EON CEO Junie del Mundo appraises the points raised by President Benigno S. Aquino III in his State of the Nation Address last 25 July 2011 In his 2nd State of the Nation Address President Aquino started off by saying that his promise of doing away with the use of...
Should Corporate Social Responsibility be Legislated?
By Junie del Mundo | June 13, 2011 | Print View | PDF
EON CEO Junie del Mundo weighs the financial implications of having CSR mandated by legislation, and gives support to the position of the Management Association of the Philippines and the League of Corporate Foundations regarding the pending bills on CSR being discussed in Congress. (Originally published as an EON Insight...Launching the Second MAP CSR Leadership Challenge
By Junie del Mundo | May 29, 2011 | Print View | PDF
Originally published last 29 May 2011 at the Philippine Daily Inquirer, MAPping the Future
In today’s changing business landscape, where sustainability is as much a requirement as it is a goal, management excellence is no longer defined by organizational performance alone. Rather, it is the combined result of a company’s commitment...
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EON has been in operations since 1998 providing business communication consultancy to top global and local brands from various sectors that include energy, transportation, mining, consumer, motoring, utilities, finance, food, technology, multilateral organizations, government and education among others. It specializes in deploying communication programs that help organizations build mutually-beneficial and trust-based relationships with its stakeholders in the Philippines. This is EON’s guiding principle in executing communication services such as government relations and public affairs, policy advocacy, grassroots communications, marketing communication, and events and activation. EON is the Philippine affiliate of EDELMAN, the world's largest PR firm.
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