EON Chairman and CEO Junie del Mundo gives a report on BEYOND TARIFF: Understanding the Impact of Free Flow of Goods in an ASEAN Free Trade Area, a key module under the AEC Exchange Forum Series of the Management Association of the Philippines. In introducing the topic, Junie gives the...

EON Chairman and CEO Junie del Mundo explains the need to rally the private sector with information on the integration of the ASEAN Economic Community (AEC) in 2015 through the AEC Exchange (originally published in BusinessWorld last 19 March 2013)

EON President and COO Leana Farrales-Carmona recounts the insights shared at the recent launch of the Philippine Trust Index, presented by EON, The Stakeholder Relations Firm in partnership with the Ateneo Graduate School of Business last 27 February 2013. 

Originally published at Oceana Nov-December 2012, the official publication of the Australia-New Zealand Chamber of Commerce of the Philippines

Branding the Philippines, an advocacy to push the country brand, is fast gaining momentum going into 2013. The promotional success of the Department of Tourism’s “It’s More Fun in the Philippines”...

Originally published at BusinessWorld 29 October 2012

It is not every day that one finds the Philippine country brand so eloquently expressed, but for three days last October, I witnessed how the Philippine country brand come alive at the 56th edition of Manila FAME, Asia’s Design and Lifestyle Event.

Scarves made...

Launched at the 13th Annual Meeting of the IFI Secretaries Meeting last 17 October 2012 held at the Asian Development Bank (ADB) Headquarters, this video shares the story of how EON supported the country's efforts last May 2012 for Manila 2012: Philippine Hosting of the 45th ADB Annual Meeting. EON...

EON Chairman and CEO Junie del Mundo discusses the implications of the 2015 ASEAN Economic Integration on the Philippines, and how a strong country brand for the Philippines is a crucial tool for regional and global competitiveness (Featured in The Philippine Daily Inquirer on 22 October 2012) Trade liberalization, regional...

Originally published last 23 July 2012 at www.expatch.org

I was recently asked to talk about some core Filipino values at a gathering of foreign nationals. The whole idea of the talk was to give our foreign friends and partners a better idea of what makes the Filipino tick, not only...

The EON Public Affairs and Government Relations group reflects on the guideposts of President Aquino’s recent State of the Nation Address for 2012, and offers perspectives in maintaining vigilance on pronouncements made by the Chief Executive. (Published 01 August 2012)                                                                    

In his 3rd State of the Nation Address, President...

Originally published at The Philippine Daily Inquirer 16 July 2012

Believe. This is something that I always tell myself whenever I embark on any endeavor. In my work as a communications professional, it is important for me to believe in the promises of a product, service or cause, before I agree...

Why the Philippines was produced by EON The Stakeholder Relations Firm as part of its advocacy for Branding the Philippines, and in support of the National Branding Committee of the Management Association of the Philippines. This video was initially shared last 02 May 2012 to the members of MAP during...

(Originally published 28 May 2012 at the Philippine Daily Inquirer, MAPping the Future)

                                                             It’s not often that one sees the pieces of the big jigsaw puzzle that is the Philippine country brand come together so perfectly.

Yet on the first week of May, that was exactly what we witnessed when...