Pacita U. Juan is born to a family of entrepreneurs, and has established numerous businesses along with friends some of which are Tavern on the Square, Figaro Coffee Company, Binalot Fiesta Foods and a number of other start ups.

She also helped found in 1997 the Association of Flipino Franchisers Inc (AFFI) , an association of homegrown franchisors and retailers and also helped form in 2002 the National Coffee Development Board, now known as Phil Coffee Board Inc.where she sits as Co-chair.

Her beginnings  in Corporate Social Responsibility(CSR) efforts is Figaro Foundation which she founded in 1999, tasked with helping Filipino coffee farmers live a better life. This involvement in CSR also led her to become  a Trustee since 2004 of and since 2007 the President of the League of Corporate Foundations (LCF) the country’s prime mover in business-integrated corporate social responsibility.

Ms Juan is a Fellow of the Institute of Corporate Directors (ICD) and is an advocate of Entrepreneurship, Environment and Women Empowerment through business ideas. She often speaks to youth audiences in campuses around the country to preach her advocacies from coffee to nationalism.  She was also a Governor of the Management Association of the Phils(MAP)from 2007-2008 and is presently a Trustee and Business Sector Representative of the Peace and Equity Foundation since April 2008 ,  an NGO whose main objective is poverty alleviation.

She is an active member of the Womens Business Council of the Philippines (WBCP) and will co-chair the biggest women’s event in the Philippines in March 2009. Often invited to women’s international conferences as speaker or panelist, Ms Juan has embraced the advocacy of women empowerment through entrepreneurship and sustainable livelihood programs.